Things I see: Dharavi, Mumbai.

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During a conference visit in Mumbai in October 2011, I had the chance to spend a wonderful afternoon in Dharavi. Let the visuals speak for themselves… but if you want to have some basic facts and figures about Asia’s largest slum, check out this short presentation. 2011-10-18-FES Mumbai

“In diesem Leben einen BMW besitzen”. Über einen kleinen-großen indischen Traum.

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Delhi. Als ich aus dem Büro heraustrete, trägt die Brise, die vom nahegelegenen See aufzieht, eine erfrischende Kühle in das kleine Viertel. Ein Rickshaw-Fahrer, einer von vielen, die an diesem Abend auf Kundschaft warten, bietet mir nach kurzer Verhandlung einen guten Preis. Ich steige ein, wir fahren los, der Motor stockt; er kann sich an mich … Read more

Paper for Friedrich Ebert Foundation on “Just Cities – The World’s Problem need urban solutions.”

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Just Cities – The world problems need urban solutions. by Isabelle-Jasmin Roth, February 2012 Please find here the link to download the entire paper (PDF). The graphic is designed by Dwarka Nath Sinha. In today’s fast paced world, a city is not merely a place of dwelling – rather it’s a catalyst in the process … Read more

Trendbüro India: global.trend.report India 2012.

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Delhi, the capital city, is a multi-cultured and multi-linguistic city, accommodating people from all over India. Growth of infrastructure, new avenues of business and employment have beckoned people from all walks of life to migrate to Delhi in search of a better livelihood. With a current population density of over 11,050 people per sq km, … Read more

Avantgarde India: The Team.

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Drum roll: Here we are…the initial Avantgarde India team. Ready to start and looking forward to a successful year ahead! Our mission: Creating fans. Benedikt Große-Jäger, Manager Business Development Sachin Soni, Creative Dwarka Nath Sinha, Designer / Production Isabelle-Jasmin Roth, Managing Director

In the News: Interview with Indische-Wirtschaft.de.

IJR in Delhi

Hier geht’s zum Original: Teil 1 und Teil 2 des Interviews auf indische-wirtschaft.de. Isabelle-Jasmin Roth (26) lebt und arbeitet seit drei Jahren in Indien. Seit November 2011 baut sie als Managing Director das Indien-Geschäft von Avantgarde, Deutschlands größter Live-Kommunikations-Agentur, mit Sitz in Neu Delhi auf. Nebenbei dokumentiert sie ihr Leben und Arbeiten in der größten Demokratie der Welt in Wort … Read more

Trendbüro India: 100 things to watch in 2012.

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What is the hot stuff in 2012? New York-based JWT, also known as the world’s oldest marketing agency,  launched their 2012-forecast (check out the entire slideshow here). Especially rank 35 is focusing on India’s e-commerce boom, stating that “ India’s e-commerce market is huge—more than 100 million Internet users and growing fast—and largely untapped. Foreign firms like Amazon and Walmart … Read more

Blog-Spot: FreundevonFreunden.com, Berlin.

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Today, while I was going through the new Cicero special supplement ‘Cicero Choice’, focusing on new luxury and lifestyle trends, i came across this article on the Berlin-based website ‘FreundevonFreunden.com‘. This wonderful online magazine, since its launch in 2009, features the art-bohemia in a wonderful way: a visual inventory of Berlin’s creative scene. Inspired by US-based … Read more

Book Review: Ai WeiWei speaks…with Hans Ulrich Obrist.

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Please click here to visit the IJR-bookshelf. We met in one of my most favorite places in Europe: The Museum Shop at TATE Modern, London. We spend some time together, intensive sessions, once in a local pub, over beer and fish&chips, then during our train ride back to the airport. The second time we met, he had … Read more

Outstanding Indian Campaign: “I am Mumbai”.

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A new TVC for Mumbai Mirror portrays how the city newspaper has become the voice of the average Mumbai citizen (Mumbaikar). Based on four real stories broken by the newspaper in the recent past – the destruction of an author’s works, the adulteration of milk, the absymal conditions of an orphanage, and the “uglyfication” of … Read more

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