Trendbuero India: Keeping your beer cool – the Japanese way.
Japanese beer company Kirin has unveiled a new beer with frozen foam in the restaurants of Tokyo this month. The variant, called “Ichiban Shibori Frozen Draft,” features cold Kirin beer topped with frozen beer foam created using a process called Frozen Agitation, wherein air is blown into the beer as it is stirred and chilled. … Read more
Paper for Friedrich Ebert Foundation on “Just Cities – The World’s Problem need urban solutions.”
Just Cities – The world problems need urban solutions. by Isabelle-Jasmin Roth, February 2012 Please find here the link to download the entire paper (PDF). The graphic is designed by Dwarka Nath Sinha. In today’s fast paced world, a city is not merely a place of dwelling – rather it’s a catalyst in the process … Read more
Trendbüro India: global.trend.report India 2012.
Delhi, the capital city, is a multi-cultured and multi-linguistic city, accommodating people from all over India. Growth of infrastructure, new avenues of business and employment have beckoned people from all walks of life to migrate to Delhi in search of a better livelihood. With a current population density of over 11,050 people per sq km, … Read more
Trendbüro India: What Really Drives Single Men in India Wild Online?
What Really Drives Single Men in India Wild Online? Microsoft Advertising and MEC reveal the results of the ‘Pre-Family Man study’ In July 2011, MEC and Microsoft Advertising undertook an ambitious project to learn more about the Pre-Family Man (PFM), or the age group between 21-39, unmarried and tertiary educated. The target demographic was men … Read more
Trendbüro India: The future from a 1956′s perspective.
This charming bit of history was just discovered in the GE archives. It was originally produced to coincide with GE’s “Diamond Jubilee,” or the 75th anniversary of the development of Edison’s lamp in 1879. How will the world look like in 2068?
Trendbüro India: 100 things to watch in 2012.
What is the hot stuff in 2012? New York-based JWT, also known as the world’s oldest marketing agency, launched their 2012-forecast (check out the entire slideshow here). Especially rank 35 is focusing on India’s e-commerce boom, stating that “ India’s e-commerce market is huge—more than 100 million Internet users and growing fast—and largely untapped. Foreign firms like Amazon and Walmart … Read more
Trend of this winter: Dolls, dolls, everywhere dolls.
Dolls, dolls, everywhere dolls. Recently, I re-discovered the wonderful Dresden Dolls (check out their fantastic track “Girl Anachronism“). It was almost at about the same times as in Munich thousands of visitors pressed their noses against the see-through-walls of a German shopping mall (Karstadt) in order to see the wintery window display full with moving plush toys. And … Read more
