IJR.

In January 2009, Isabelle joined BRIDGE TO INDIA, a strategic environmental consulting company based in New Delhi, India, as a Director. She was heading the urban planning department and focused on informal value chains and innovation and sustainability as part of core business models in India.

Her solution-driven approach requires the understanding of policy-making, interaction with decision-makers and creative approaches to tackling systemic challenges, especially in India’s urban context. Isabelle has conducted interviews with decision makers from the Indian parliament, public institutions and corporates and organized several tours (e.g. “Green Innovation Journey”) and events (e.g. roundtables with stakeholders on renewable energy, sustainability and informality). Additionally, she is working on the self-initiated “Delhi Ice Cream Wallah”-project to showcase the efficiency of informal urban value chains.

Isabelle is frequent contributor to international newspapers and journals. Her blog showcases  stories from India (A German in India), along with spotting trends, on-the-edge-campaigns (Avantgarde India) and showing her publications and features in the international media (In the News).

Presently
Isabelle is setting up the India-office for Germany’s largest experiential-marketing agency Avantgarde and leads the the company’s foray into the Indian market (New Delhi). As the Managing Director, she is not only developing the company’s business and key clients but also build highly competent and creative team. Isabelle is also introducing Hamburg-based Trendbüro, a consultancy for social change and 100% Avantgarde-subsidiary, to India. She regularly posts on ijroth.com about this exciting new venture.

Contact:
isabelle-jasmin.roth@avantgarde.de