Zwei-junge-und-aufstrebende-Damen-bei-Avantgarde

In the News: Zwei junge und aufstrebende Damen bei Avantgarde, April 2012.

Zwei junge und aufstrebende Damen bei Avantgarde Isabelle-Jasmin Roth (27) und Zaira Mughal-Bouterid (26) verantworten als Geschäftsführerin in Indien und als Account Director einen Teil des Geschäfts der Münchner Agentur. Hier geht’s zum Original-Artikel, erschienen am 30.03.2012, Promedianews.de Isabelle-Jasmin Roth und Zaira Mughal-Bouterid (rechts) „Was tun, wenn Strom und Wasser mal wieder nicht mehr funktionieren? … Read more

Dharavi TV 2

Things I see: Dharavi, Mumbai.

During a conference visit in Mumbai in October 2011, I had the chance to spend a wonderful afternoon in Dharavi. Let the visuals speak for themselves… but if you want to have some basic facts and figures about Asia’s largest slum, check out this short presentation. 2011-10-18-FES Mumbai

Kirin Beer with frozen foam

Trendbuero India: Keeping your beer cool – the Japanese way.

Japanese beer company Kirin has unveiled a new beer with frozen foam in the restaurants of Tokyo this month. The variant, called “Ichiban Shibori Frozen Draft,” features cold Kirin beer topped with frozen beer foam created using a process called Frozen Agitation, wherein air is blown into the beer as it is stirred and chilled. … Read more

Avantgarde Film
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“In diesem Leben einen BMW besitzen”. Über einen kleinen-großen indischen Traum.

Delhi. Als ich aus dem Büro heraustrete, trägt die Brise, die vom nahegelegenen See aufzieht, eine erfrischende Kühle in das kleine Viertel. Ein Rickshaw-Fahrer, einer von vielen, die an diesem Abend auf Kundschaft warten, bietet mir nach kurzer Verhandlung einen guten Preis. Ich steige ein, wir fahren los, der Motor stockt; er kann sich an mich … Read more

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Paper for Friedrich Ebert Foundation on “Just Cities – The World’s Problem need urban solutions.”

Just Cities – The world problems need urban solutions. by Isabelle-Jasmin Roth, February 2012 Please find here the link to download the entire paper (PDF). The graphic is designed by Dwarka Nath Sinha. In today’s fast paced world, a city is not merely a place of dwelling – rather it’s a catalyst in the process … Read more

Buy the ticket, take the ride.

“It’s all about the experience”: Quoted in the Business Standard.

Article by Arunima Mishra March 26, 2012 Please find here the link to the original article. Luxury brands have taken to experiential marketing with gusto; many consumer durables companies are also focusing this tool for their luxury products Sandeep Sethi, a senior real-estate marketing professional, was blown away by the experience during his first visit to … Read more

Matchstick Garden

Avantgarde India Product Highlight: Matchstick Garden

Yeah, check out the matchstick garden… bought it in the Design Museum, London, last year in November, left it at home in Konstanz, Germany, re-discovered it again today as I was sorting out a box of paper. Love the simplicity, the originality and its cute size. If you want to order in bulks: check out the original … Read more

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Doing business in India – Video Feature by Poh Si Teng for International Herald Tribune.

My dear friend Poh Si Teng shot this cool documentary on “Doing business in India” for the International Herald Tribune last year, and was so kind to take me on board in my former position as Director at BRIDGE TO INDIA. Such an honor to be featured in the same video as Dr. Shashi Tharoor… … Read more

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